How to Choose the Best Cover Photo

The cover photo is often the first visual a guest sees, so it should represent the strongest reason to consider the property.

• A good cover photo should:
• Be bright and clear.
• Show the property accurately.
• Have good composition.
• Make the space look inviting.
• Highlight the property's strongest selling point.
• Avoid excessive clutter.
• Match the current condition of the property.
• Choose based on the property type:
• Villa: Consider the most attractive overall exterior, pool or signature view.
• Apartment: Consider a bright, well-staged living space or distinctive view.
• Homestay: Consider the most welcoming room or shared space.
• Scenic property: A strong landscape/view can work if the accommodation remains understandable.
• Avoid using:
• Blurry images.
• Dark photographs.
• Heavily edited images that misrepresent the property.
• Photos with people blocking the main subject.
• Images of facilities that guests cannot access.

Tip: Ask someone unfamiliar with the property to look at your cover photo for two seconds and describe what they think the property offers. If their answer is not the experience you want to sell, reconsider the image.