Taking great Vacation Rental photos goes beyond just pointing a camera and clicking.
At first glance, Vacation rental photography might seem straightforward. You simply enter a home, take a few photos, and you're done, right? Not quite...
Successful real estate photography demands a sharp eye, a solid understanding of lighting, and the skill to make even the dullest rooms appear bright, welcoming, and comfortable.
We'll provide you with essential tips to help you launch and succeed in your real estate photography
Table of Contents
Introduction
"A picture is worth a thousand words." This saying is particularly true when photographing your vacation rental. High-quality photos are crucial to attract potential guests and showcase your space at its best.
Importance of Quality Photos
How to shoot interiors of your property.
To get you started on the right foot, let’s go over all the real estate photography tips that every aspiring real estate photographer should have in their back pocket. Not only will these tips ensure you’re producing the highest quality content, but they will also lead to happier clients, more word-of-mouth recommendations, and ultimately, more revenue.
Whether you’re taking photos for the first time or want to update your listing to showcase changes you’ve made to your space, snapping great images with your smartphone/camera is easier than you may think.
Before you get started, identify the best lighting and stage your space using strategies from our photography tutorial.(Add a hyperlink here) . Set aside time to take five to six photos of each room.
2. Check your camera settings
Camera Settings
For Phones
For Digital Camera
Gridlines
Use Gridlines for composition
Use Gridlines for composition
Image stabilisation
Turn on
Turn on
Check the image resolution
Turn on HDR mode in your phone.
The sharpest photos have a resolution of at least 1024 x 683 pixels.
Focus Mode
Single Point AF or Manual Focus
Potrait (if required)
Turn off flash
Using a flash can create a harsh look, so bright, natural light is ideal.
Using a flash can create a harsh look, so bright, natural light is ideal.
White Balance
Auto adjusted
Set the white balance to match the lighting conditions (Auto, Daylight, Tungsten, etc.) for accurate color reproduction.
ISO
100 (If lighting permits)
Adjust based on lighting (usually Auto)
Photography Tutorial Guide
This photography tutorial will guide you through the essentials of capturing stunning images that will have potential guests booking their stay in no time.
Preparing Your Space
Declutter and Clean
Staging
Specific Room Preparation
Room
Preparation
Living Room
Open curtains, add magazines on the coffee table.
Bedroom
White sheets & comforter + colourful pillows. Natural light for an airy vibe.
Bathroom
Clean thoroughly, add candles and towels for a spa-like feel.
Kitchen
Ensure countertops are sparkling, utensils are neatly arranged.
Using Proper Lighting
Composition Techniques
Capturing Wide Shots and Details
Editing Your Photos
Exterior Shots
Highlight amenities
Guests appreciate knowing about special extras in your space so make sure to photograph noteworthy amenities. It’s helpful to capture them in the context of your greater space – for example, a wide-frame image of folded towels on a bench by a bath rather than a close-up of the bath’s fixtures.
Here are some examples of amenities you might photograph and mention in your captions:
How to shoot exteriors of your property.
While basic photography skills still matter, capturing exteriors requires specific techniques to truly showcase the property.
Scheduling your exterior photoshoot around the sun's position can make a big difference. Here's a quick guide:
East-facing properties: Capture the morning glow! Aim for a morning photoshoot to bathe your property in warm, inviting light.
West-facing properties: Embrace the afternoon light. Schedule your shoot for the afternoon to showcase the property in a natural, sun-kissed look.
North-facing properties: Mid-day is your friend. Shoot between 10 am and 2 pm for even and balanced lighting.
South-facing properties: Capture the drama! Aim for sunrise or sunset photos to create dramatic lighting and enhance the property's curb appeal.
Remember, these are general recommendations. The key is to position yourself with the sun behind the property to avoid harsh shadows and create vibrant photos that will make your listing shine!
Just like any photography, exterior real estate shots benefit from exploring different angles. While experience helps you identify the most flattering perspectives, trying new approaches is always worthwhile. Experimenting can lead to unique photos that grab attention and set your listing apart. You might discover an angle that reveals a hidden gem or showcases the property in a way a standard straight-on shot wouldn't. So, have fun and get creative!
The magic is in the details! Don't underestimate the power of exterior lighting to elevate your real estate photos. Turn on spotlights or other decorative fixtures to highlight architectural features and create a warm ambiance.
For an extra touch, consider turning on some interior lights during dusk or dawn photos. This technique adds depth and a welcoming, "lived-in" feel to your listing. By strategically using lighting, you can transform your exterior shots from ordinary to extraordinary.
While interiors offer more opportunities for close-up detail shots, don't neglect the exteriors! Be mindful of your surroundings and include captivating details within the frame.
For instance, imagine a property with a majestic maple tree. Capture it from an angle that incorporates the tree seamlessly, adding visual interest and highlighting unique features of the space.
By going beyond the standard wide shot, you can create a more captivating and informative experience for potential buyers who will appreciate seeing the property's unique charm.
Drone photography is becoming increasingly popular in real estate photography. This allows potential buyers to see the property's location from above, showcasing the surrounding neighbourhood, street layout, and any features like a large backyard or scenic views.
Consider drone photography if:
Remember: Drone photography may have regulations in your area, so be sure to check local guidelines before using one.
The ultimate real estate photography shot list.
To help you get started on your photo shoot, we’ve created a list of recommended photos and angles.
Cover photo: This is the main shot , which you need to focus on capture it in wide angle showcasing the exterior of the property with a pool / view.
Bedrooms
Living room
Bathroom
Kitchen
Outdoor
Additional Shots:
Since you know your space best, put yourself in the guest's shoes. Photograph all the charming details and amenities that have received positive feedback in reviews. Finally, before wrapping up, take some time to review all the photos and ensure you've captured the highlights that will attract potential guests.
Frequently Asked Questions
Question
Answer
How many photos can you put on a listing?
Quantity isn't the goal! While the number of photos can differ depending on the property, prioritize capturing 20-30 exceptional images.
What equipment do you need?
A digital camera with adjustable settings and a tripod, or a cellphone with a stand.
What should be your first picture?
A high-quality, eye-catching photo showcasing the property’s best features.
What should I do if my property has construction or minor damage?
Be transparent about any ongoing construction or minor damage. Avoid photographing these areas if possible, but don't hide significant issues as it can lead to negative reviews.
Should you DIY or hire a photographer?
DIY is possible with the right techniques and equipment, but a professional photographer can ensure the best results.
BONUS TIPS
Tip
Description
Camera Positioning
Lower camera to waist level for a natural look.
Captions
Highlight features with short descriptions.
Hero Photo & Title
Make first photo and title appealing to attract viewers.
Photo Organization
Group photos by room for easy visualization.
Shooting Angles
Mix high and low angles for variety.
Corner Shots
Capture rooms diagonally for depth and spaciousness.
Lighting
Use natural light for bright, inviting photos.
Vary Lighting
Try sunrise, sunset, and nighttime outdoor/balcony shots.
Avoid Flash
Flash creates harsh shadows and unnatural look.
Multiple Photos
Capture multiple shots for best results.
Strategic Styling
Add a human element, props for empty spaces, and showcase the local area.
No Collages, Logos, or Text
Avoid personal information in photos
Be Transparent About Flaws
Disclose flaws to avoid bad reviews.
Bathroom Photos
Keep toilet seat down and hide cleaning supplies.
Photo Editing Software
Enhance photos with VSCO, Lightroom, or Snapseed.
Photo Tour Order
Start with main bedroom, followed by bathroom, kitchen, living areas, and other rooms.
Showcase Best Photos First
Highlight the most attractive photos first.
Avoid Mirror Reflections
Don't capture yourself or the camera accidentally in mirrors.
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